MEDI / BRAND EXPERIENCE / 2017
medi´s world of experience is characterized by the contrast between innovation, high-tech, and state-of-the-art products, and a warm and personal feel-good atmosphere. The modular design concept with various product islands offers plenty of space for medical devices and off-the-shelf products. Touch elements, iPads or touch-screens ensure a multi-sensual setting that makes products come alive and invites customers to actively try things out and discover for themselves.
End consumers are led step-by-step through the subject of compression and orthopaedics and can access multimedia information any time they like. They are shown that medical products can be beautiful and desirable in addition to their health benefits. medi´s world of experience concept extends right into the cabin. While the specialist is taking body measurements, the customer watches product films or inform themselves about additional health care products.
Natural, warm and technically-clean, high-quality materials are set in contrast. Light wood tones meet curved white surfaces out of laser-cut sheet metal and solid surface materials. High-tech textiles and a color range from blackberry to anthracite complete the material selection.