the roadside concept

CAMEL ACTIVE / WORLDWIDE CAMEL ACTIVE STORE DESIGN / 2012


The store architecture is based on a mix of authentic materials that evoke textures and objects that you pass every day on the roadside as you travel through. Presentation units that remind you of carts in a marketplace in Malawi, a cash register module in Airstream trailer design or changing-rooms that are inspired by cabins on a surfing beach, immerse the customer in the campaign world of Camel Active. The project was realized together with Moritz Halfmann.

Photos: Camel Active